I-religion

Iphone is a good product.

It is another good product. Full stop.

I got to see recently the apple ads at http://www.apple.com/quicktime/qtv/mwsf07/ and it really annoyed me. Maybe it is because the entire thing looked pretty similar to a religion or worship in a contemporary church in Brazil, with people clapping and admiring every each syllable said by Steve Jobs. Or maybe because, despite showing a device that connect to the world, my impression was that about i-pod things, a selfish and low quality way of listening to music, centred in nothing but the user.

The exaggeration in such presentation did not match with the supposed intelligence that that product used to be designed, neither the inflexion of the speech convince me at all. As user, I get sad when I see good design becoming an emblem associate with posh situations and other prejudices.

Should be different, an accumulative process in a cooperative way, but this seems too far from the competitive market that makes the evolution slow, incompatible amidst other third-parties. One thing will miss in all products and probably will be the challenge to future researches, and it demands a change in the industrial context: the ability to work together and create an intelligent environment.

Closed design as apple has done contribute, in a manner, to turn the market more tuned about the needs to work together, no matter how many patents will stay stuck, blocking the development. In my opinion and justifying why I did not get so impressed with the features in Iphone: it should be outed 7 years ago, at least.

Anthony Townsend of the Institute for the Future discussed the role of mobile devices in the future of the city. With mobiles, people can record, document, and annotate social space. Ideas, insights and emotions can be transmitted. Townsend calls this functional telepathy “telepathic urbanism.”

Telepathic Urbanism would help us experiment with new social ways of urban living that are based on real-time information and feedback. Thus we could get more out of the existing structures of cities and optimize our lives in them through a better representation of their energy, resource and material realities.

UPDATE: I was watching YouTube, and then it happens seeing this parody of Steve Jobs keynote, in which the public was really hysteric. MadTV thing.